Marketing & Innovation Strategist

  • About Me

    I’m an experienced marketing and innovation strategist, project and campaign manager, social media expert, community developer, and event consultant, and I specialise in research-based projects and customised strategy and promotional solutions, from training/workshops to large scale campaigns and networking/community events. With 7 years of experience working across private, public and third sector organisations on various frontiers between technology, entrepreneurship, education, employment, games and society.

    I also collaborate with NGOs, charities, medical and educational institutions and businesses helping with entrepreneurship-based activities, mentoring, disability and mental health advisory, campaigns, community development, consumer psychology, human rights consultancy and advocacy, partnerships, communication, supervision, academic review, fundraising, service and UX design and educational and professional use of technology, social media and play.


    My extensive experience is mainly grounded within my psychology, OT and research background and a five-year long role as a Sense Maker at MakeSense - a community of people interested in social innovation and enterprise. We’ve got ‘HotSpots’ in cities all over the world and hold workshops encouraging people to get involved in local social enterprises to help them solve specific challenges through open source UX and Innovation tools. Moreover, I'm a member of the TECH LONDON ADVOCATES - an unrivalled collection of tech leaders, experts and investors uniting to form the most influential independent, private sector group in London. I'm also a founder of the two award winning social impact start-ups: Bepartofit Hub - a community of inclusion makers, and Includeon - an accessible e-work platform for Deaf and disabled people, and Accessible Tech Network - an initiative to generate bold solutions that enhance the quality of life for disabled people through the use of accessible technologies. We offer consulting services and accessible innovative events: conferences, seminars, webinars and intensive 24hour and 48hour idea prototyping hackathons around a specific challenge.


    As a freelancer, I focus on various aspects of innovation strategy and service design i.e. User and market research, event management, marketing innovation, consumer psychology, user insights, intra and entrepreneurial innovation strategy, and how new platforms and projects facilitate social impact via utility, transformation, sustainability, transparency, and accessibility for their Users.


  • Clients & Projects

    Arthur Guinness Fund/Makers of More

    Arthur Guinness Projects and Ashoka Changemakers have partnered to launch Makers of More – an initiative that seeks to find people whose innovative ideas and inspirational work go beyond the ordinary to help unlock their community’s potential.

    European Commission

    Social Entrepreneurs: Have Your Say! A major European event to shape the future for social businesses. 


     Coaching and Creativity sessions to help social entrepreneurs find solutions to their problems. 

    Global Summit to End Sexual Violence in Conflict

    As part of the Fringe at the Global Summit to End Sexual Violence in Conflict, the FCO worked with the Dutch Embassy in London, MakeSense and Chayn to host an End Sexual Violence in Conflict “Hackathon”. The “diplohack” brought together developers from across the world alongside diplomats, experts on sexual violence in conflict and NGO representatives to produce technology solutions


    A public body whose role is to support post-16 and higher education, and research, by providing relevant and useful advice, digital resources and network and technology services, while researching and developing new technologies and ways of working.

    On Purpose

    On Purpose is a leadership programme for professionals who will use the power of business to make a difference in the world. 


    On Purpose selects a small number of the best and brightest of today’s talent to become part of the leadership programme, so-called On Purpose Associates.

    Student Funder

    StudentFunder is a London-based company using technology to help students fund their education at UK-based institutions.


    World's first tablet for blind people.

    Bepartofit Hub

    Accessibility hub providing innovation, design and digital skills for all, even Deaf and disabled people.


    An accessible e-work platform.

    Nam Thar

    A unique research-turned-novel - a story of Buddhism starring world's greatest yogis and yoginis.

    Accessible Tech Network

    Events and hackathons to improve the quality of life for disabled people.


    a global tribe of startups, founders, investors, advisors, developers and all the awesome people who make up the startup ecosystem.

  • What I do



    I facilitate interdisciplinary workshops on future topics for the purposes of social impact, future technology analysis and research and innovation. I also support businesses with a range of services from user/consumer psychology, user/client engagement, social media, brand management, event management, ethnography, service design, data visualization, strategic foresight, and innovation strategy.



    A quantitative study (behaviour, habits , expectations, reluctance and / or opinions), and tailored market research.


    Craft a long-term vision by extracting the key insights necessary to gain a sustainable advantage.


    Architect a strategy and set a trajectory to implement your long-term vision.


    Help you to develop the communication strategy your business/startup/organisation needs to succeed.


    Help create positive change in society. Reimagining the systems and relationships that shape our world.


    Help you to develop integrated campaigns, create content and implement strategy across all social channels. Analytics included.


    Address needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers. Use the power of design and service prototyping to create services that people love. 


    Provide a visual representation of the interaction experience, and help you start the process to gain buy-in to start the process of change. Create reliable and realistic representations of your key audience segments for reference.


    Help utilise a collaborative, User-Centred design approach to solve complex business problems and generate real and measurable  outcomes.


    Analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market.


    Tangible elements:; look, price, the packaging, etc. Intangible elements: consumer experience, and the relationship that they have with the brand.


    Crowdfunding is like a big marketing campaign. Crowdfunding is the term given to the new method of collecting micro-donations via an online platform such as Kickstarter or Indiegogo.


    I'm offering workshops, online resources, one-on-one consulting for campaigns and campaign planning, delivery and evaluation.


    Planning and management of events such as conferences, fundraisers, exhibitions, concerts, festivals, corporate events, charity events and hackathons; Help with finding unique venues, and crafting a unique event format.